NIKE
FACADE DESIGN
FACADE DESIGN
NIKE'S MOST COMPREHENSIVE FACADE PROGRAM EVER.
For the brand's biggest retail rollout, the geographies have a growing need for a versatile range of facade materials. We were challenged with wrapping stores with motion and distortion to filter the energy within all tiers of the Nike store regardless of budget limitations and design restrictions.
Over the course of 2 years, we designed 4 custom materials allowing a wide array of facade expressions. Our intent was not only to provide tiered options, but to create a consistent texture we could own from pinnacle to budget application. During this highly detailed process, we obsessed scale, color, pattern, lighting and moire. We anticipated durability, longevity and retail reality as we created the materials which would spawn hundreds of new facades across the globe.
For the brand's biggest retail rollout, the geographies have a growing need for a versatile range of facade materials. We were challenged with wrapping stores with motion and distortion to filter the energy within all tiers of the Nike store regardless of budget limitations and design restrictions.
Over the course of 2 years, we designed 4 custom materials allowing a wide array of facade expressions. Our intent was not only to provide tiered options, but to create a consistent texture we could own from pinnacle to budget application. During this highly detailed process, we obsessed scale, color, pattern, lighting and moire. We anticipated durability, longevity and retail reality as we created the materials which would spawn hundreds of new facades across the globe.
Role: Lead Designer
The Moire illusion is created by a custom fritted glass. Employing this effect allows for the linework to 'disappear' then 'reappear' depending on the angle and pace of the pedestrian.
NIKE FACADE MATERIALS
Although we used different mediums, each material was created to be timeless, premium and communicate a recognizable and consistent expression of linework.
With every store facing unique challenges, the facade materials provide flexibility to meet every anticipated storefront need.
Although we used different mediums, each material was created to be timeless, premium and communicate a recognizable and consistent expression of linework.
With every store facing unique challenges, the facade materials provide flexibility to meet every anticipated storefront need.
PROCESS
SELECT CASE STUDIES
Nike Nagoya Sakae :: Japan
UV Printed Metal
UV Printed Metal
Nike Kyoto :: Japan
Corrugated & Perforated Metal
Corrugated & Perforated Metal
Nike Yantai Joycity :: China
Corrugated Metal
Corrugated Metal
Nike Yancheng :: China
Fritted Glass
Fritted Glass
Nike Orchard Road :: Singapore
Corrugated Metal & Linework Film
Corrugated Metal & Linework Film
