NIKE
PEGASUS 41 RELEASE
PEGASUS 41 RELEASE
A city-stopping launch for the release of Nike's 41st model of their leading running trainer. As one of three locations in this global takeover, the Santa Monica store was transformed into a two-floor power station demonstrating the energy of the Pegasus 41.
The focal point of the activation featured a LED & sound activated trial experience. This treadmill responded to the running pace of shoppers and filled the store with sounds of high voltage electricity. To emphasize the creation of energy, we designed custom seating, hangbars and footwear pedestals while referencing the raw and industrial environment of a power plant.
Role: Designer & Site Install Design Lead
The focal point of the activation featured a LED & sound activated trial experience. This treadmill responded to the running pace of shoppers and filled the store with sounds of high voltage electricity. To emphasize the creation of energy, we designed custom seating, hangbars and footwear pedestals while referencing the raw and industrial environment of a power plant.
Role: Designer & Site Install Design Lead
Event Element Design Process:
Adapt industrial fixtures & props for retail reality through the lens of Pegasus 41
Adapt industrial fixtures & props for retail reality through the lens of Pegasus 41
Nike Santa Monica Integration
