INVIGORATING THE CO-OP
The Co-op is the campus store and flagship of the University of Texas at Austin, so as they seek renovation it was important to revisit their brand mission of connecting the past, present and future generations of the university.
This mission is translated into the retail experience by expressing materials and technology to evoke settings of the past, present and future on specific floors.
As a means of emphasizing the connection of the three expressions of time, the materials are not restricted to their 'resident' floors, instead they occasionally reach into other floors and support the transition between the variety of spaces.
Facade material strategy
Facade lighting concept
Main Entry - Commodities for the current student
Cattle 'shoot' as operable floor display
Cattle gate as wall display
Cattle 'shoot' dressing room with self-pay touchscreen
Cattle trough with coal as premium mid-floor display
Level 2 -Items of University of Texas Nostalgia
Level 3 - Cafe, Meeting Booths & Augmented Reality Meeting Rooms
Meeting booth with touchscreen textbook order station
Lounge chair
Atrium with monumental digital screen reaching from side entry to skylight
